I am a multidisciplinary design creative with a versatile and focused skill-set; a balance between creative and technical qualities with an emphasis on motion graphics and video. I’m passionate, resourceful and driven. I live and breathe the process of design. I never stop trying to learn new innovative ways to translate the clients vision to print or motion.
I am a California-born design creative, currently focusing on video editing and motion graphics. My free time is dedicated to all things media. I love movies, television and music. I love to create music and write everything from short stories and novels, to tv and movie scripts. I’m also an avid video gamer and love to study the process of creating visual projects. But I’m most known as a Hip-Hop and Soul production veteran of 20+ years under the name, Big La vs. Todd.
Everything from Corporate videos to music videos, I'm skilled in shooting, editing and effects compositing.
Over two decades of Corporate presentation design, using Microsoft Powerpoint and now.. Keynote.
Using prototyping apps like Sketch and Principle, I'm building concept designs and mobile app UI for development.
Using Adobe Creative Suite, I turn print and web branding into dynamic motion for the web.
I manage, update and design multiple personal and corporate WordPress websites, with some coding experience.
Branding companies from concept to completion, I use Adobe Creative Suite to create logos and other collateral pieces.
1988 – 1994
San Jose State University
Radio, Television & Film
2009 – Present
ARC Document Solutions
Web & Video Marketing Specialist
Design and develop web pages and emails for products and campaigns and edit, stage and maintain company websites inside of WordPress and html/css/js on AWS servers. Shoot, edit and produce videos for company products and the customers who use them. I've adapted my project process to be mobile so I can edit on location when video shoots require travel.
2007 – 2009
Contractor: Marketing Campaigns and Promotions
Designed and coded micro-sites and email templates for campaigns and focused promotions. Worked closely with Corporate Marketing to translate printed materials for online. Created and updated the Corporate presentations and created standardized assets for presentations, as well as printed pieces.
2006 – 2007
Design, Presentations & Proposals
Initially brought in to manage the established digital portion of the branch's printing office. I set up a design studio office to handle everything from videotaping company events and providing web streams, to taking official passport photos and visually cataloging damaged hardware for company records. I was later assigned to the Proposal Teams to help ensure all strict proposal guidelines were being met. A lot of info graphics and copy needed to be precisely laid out to government specifications.
2000 – 2001
Graphics & Presentation Specialist
Hand-picked by the Vice President of Corporate Marketing from my previous employer to become the graphics and presentations Czar. I became an influential part of the corporate rebranding of the company and preparing it for IPO. Designed and restructured the company intranet to give the Sales Team quick and easy access to presentations, data-sheets and product brochures.