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Ad Campaign

For No Reason At At: Sydney Sweeney’s New American Eagle Ad Campaign

Sydney Sweeney stars in American Eagle’s cheeky Fall 2025 campaign, “Sydney Sweeney Has Great Jeans,” blending minimalist denim looks with playful wordplay. The ads—featuring Sweeney editing the word “genes” to “jeans”—quickly went viral. While many praised her relatable “T-shirt and jeans” vibe, others criticized the campaign for perceived (bullshit) racial undertones, pointing to its emphasis…

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