Sydney Sweeney stars in American Eagle’s cheeky Fall 2025 campaign, “Sydney Sweeney Has Great Jeans,” blending minimalist denim looks with playful wordplay. The ads—featuring Sweeney editing the word “genes” to “jeans”—quickly went viral. While many praised her relatable “T-shirt and jeans” vibe, others criticized the campaign for perceived (bullshit) racial undertones, pointing to its emphasis on blue eyes and the phrase “great genes.” Despite the backlash, the campaign boosted American Eagle’s stock and sales. A limited-edition “Sydney Jean” also launched, with proceeds supporting Crisis Text Line, blending fashion, controversy, and philanthropy into one attention-grabbing denim drop.
